Tuesday, May 8, 2012

Gender in Advertising


This photo is clearly specifically for men. The advertisement is for Hunky Dory chips. The ad shows a female with large breasts, which any man looking at the ad would not miss. The ad also says that they chips are proud supporters of Gaelic Football. This ad could be posted at bars, where males gather to drink and watch football, and seeing this ad would leave a memory in their mind about the chips, while really just remembering the woman on this ad. This ad is very appealing to males, because it has two things all men like, sports and women, on the same page. The overall effect of this ad is to first stare at the woman, see the comment "Still staring?", laugh it off, and then finally see the chips and that they support Gaelic Football. Gaelic football fans will now be attracted to these chips, and so will many other men who see this add. 


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